Case Study: Meta Ads Creative Production
How a Global Skincare Brand Ended Freelancer Chaos in 5 Days — and Kept the Same Editor for 3 Years
How a Global Skincare Brand Ended Freelancer Chaos in 5 Days — and Kept the Same Editor for 3 Years
Client:
Client:
Matt Orlic
Founder of a global skincare brand doing $10M+ annually
Founder of a global skincare brand doing $10M+ annually
Founder of a global skincare brand doing $10M+ annually
in 5 Days
in 5 Days
in 5 Days
Editor matched & onboarded
Editor matched & onboarded
3+ Years
3+ Years
3+ Years
with the same editor
with the same editor
10 Mins a Week
10 Mins a Week
10 Mins a Week
of ad creatives delivered
of ad creatives delivered
The Problem: Creative Instability at Scale
The Problem: Creative Instability at Scale
The Problem: Creative Instability at Scale
Before working with ecomhire™, Matt relied on platforms like Upwork and Fiverr to find video editors.
On paper, it worked.
At scale, inconsistency isn’t annoying — it’s expensive.
In reality, it became a cycle of:
Before working with ecomhire™, Matt relied on platforms like Upwork and Fiverr to find video editors.
On paper, it worked.
At scale, inconsistency isn’t annoying — it’s expensive.
In reality, it became a cycle of:
• Hiring
• Testing
• Replacing
• Repeating
• Hiring
• Testing
• Replacing
• Repeating
Freelancers were:
Freelancers were:
• Unreliable
• Inconsistent in quality
• Not aligned with the brand
• Delivering late
• Unreliable
• Inconsistent in quality
• Not aligned with the brand
• Delivering late
For a brand spending serious budgets on Meta ads, that instability led to:
For a brand spending serious budgets on Meta ads, that instability led to:
• Delayed campaigns
• Slower creative testing
• Wasted ad spend
• Internal team time lost reviewing and fixing work
• Delayed campaigns
• Slower creative testing
• Wasted ad spend
• Internal team time lost reviewing and fixing work
At scale, inconsistency isn’t annoying — it’s expensive.
Someone who could operate like in-house talent — without the hiring headache.
At scale, inconsistency isn’t annoying — it’s expensive.
Someone who could operate like in-house talent — without the hiring headache.
What They Actually Needed
What They Actually Needed
What They Actually Needed
Not another freelancer.
Not another 2-week trial.
They needed:
Not another freelancer.
Not another 2-week trial.
They needed:
• A dedicated performance-focused editor
• Embedded long-term
• Reliable
• High quality
• No babysitting
• A dedicated performance-focused editor
• Embedded long-term
• Reliable
• High quality
• No babysitting
Someone who could operate like in-house talent — without the hiring headache.
Someone who could operate like in-house talent — without the hiring headache.
The ecomhire™ Approach
The ecomhire™ Approach
The ecomhire™ Approach
Instead of sending multiple profiles and creating a long selection loop, Matt told me:
Instead of sending multiple profiles and creating a long selection loop, Matt told me:
“Just tell me who the right fit is.”
“Just tell me who the right fit is.”
Every ecomhire™ editor is:
Every ecomhire™ editor is:
• Personally sourced
• Pre-tested
• Trained in eCommerce ad creatives
• Certified before placement
• Personally sourced
• Pre-tested
• Trained in eCommerce ad creatives
• Certified before placement
Within 5 days, we assigned a Meta-focused video editor.
Within 5 days, we assigned a Meta-focused video editor.
No interview chaos.
No platform roulette.
No trial-and-error cycle.
No interview chaos.
No platform roulette.
No trial-and-error cycle.
One decision. Immediate stability.
One decision. Immediate stability.
The Shift
The Shift
The Shift
Before:
• Freelancer instability.
• Creative inconsistency.
• Campaign delays.
• Freelancer instability.
• Creative inconsistency.
• Campaign delays.
Before:
After:
• A dedicated editor consistently delivering ~10 edited minutes of Meta ad creatives per week.
• A dedicated editor consistently delivering ~10 edited minutes of Meta ad creatives per week.
After:
More importantly:
More importantly:
• No micromanaging.
• No constant revisions.
• No re-explaining brand tone.
• No repeated onboarding.
• No micromanaging.
• No constant revisions.
• No re-explaining brand tone.
• No repeated onboarding.
Matt shares the vision. The editor executes.
Matt shares the vision. The editor executes.
The Long-Term Result: 3 Years of Stability
The Long-Term Result: 3 Years of Stability
The Long-Term Result: 3 Years of Stability
This wasn’t a short-term fix.
This wasn’t a short-term fix.
The same editor has been working with the brand for 3+ years.
The same editor has been working with the brand for 3+ years.
In high-growth eCommerce.
In high-growth eCommerce.
No replacements needed.
No performance breakdowns.
No instability.
No replacements needed.
No performance breakdowns.
No instability.
Just consistent creative execution supporting a brand operating at serious scale.
Just consistent creative execution supporting a brand operating at serious scale.
From the Client
From the Client
From the Client
“I used to have a tough time trying to find long-term video editors… It led to back and forth, fixing mistakes, delays, and wasted time. With Sava, the editors were amazing. I just share my vision and they turn my ideas into amazing videos.”
“I used to have a tough time trying to find long-term video editors… It led to back and forth, fixing mistakes, delays, and wasted time. With Sava, the editors were amazing. I just share my vision and they turn my ideas into amazing videos.”
The Real Takeaway
The Real Takeaway
The Real Takeaway
Brands don’t struggle because of strategy.
Brands don’t struggle because of strategy.
They struggle because of unstable execution.
They struggle because of unstable execution.
If your creative engine resets every few months, your paid ads will always suffer.
If your creative engine resets every few months, your paid ads will always suffer.
Matt didn’t need more freelancers.
Matt didn’t need more freelancers.
He needed reliability.
He needed reliability.
And he got it in 5 days.
And he got it in 5 days.
Build a Reliable Creative Engine — Not a Freelance Loop
ecomhire™ connects you with performance-trained eCommerce video editors who operate like in-house talent—without the hiring friction. You get consistent, high-quality creative output from day one, backed by a system designed for scale, speed, and zero guesswork.
Stop Hiring. Get Your Editor Now
Trusted by 100+ eCommerce brands scaling with paid ads
Stop wasting ad spend on bad creatives.
Get a performance-trained editor who delivers consistent, high-converting ads — without the freelancer chaos.
Get Your Editor
Trusted by 100+ eCommerce brands scaling with paid ads
Stop wasting ad spend on bad creatives.
Get a performance-trained editor who delivers consistent, high-converting ads — without the freelancer chaos.
Get Your Editor
Trusted by 100+ eCommerce brands scaling with paid ads
Stop wasting ad spend on bad creatives.
Get a performance-trained editor who delivers consistent, high-converting ads — without the freelancer chaos.
Get Your Editor